AI agency in the making. India

AI that pays you back. One workflow at a time.

Setu is being built as an AI agency for practical AI adoption. We start small, with the one repeated workflow that is costing the most time, and build the system that takes it off your hands. Founder-led, no hype, no jargon.

Setu means bridge. That's the job.

Product in development. Not taking engagements.

See the pipeline

Bridge 01

Construction and architecture, our first bridge into AI.

One workflow first

We start with the one already costing you time, not a platform.

Built, not advised

The aim is something running, not a deck.

A-03The problem

Your team's week is half-eaten by work a system should do.

Plans redrawn by hand for every revision. Models rebuilt from scratch each time the drawing changes. Renders that look good and quietly break the plan. Hours spent re-keying between tools. The work is good. The operations are a mess.

That's not a people problem. It's a system problem.

A-04What we do

Understand → Build → Stay close.

01

Understand

We map how your business actually works before we touch AI. We earn the recommendation by diagnosing first, not guessing.

02

Build

We build the one workflow with the clearest payback and deploy it inside your business, safely.

03

Stay close

We stay close enough to make sure it keeps working as your business and the models change.

The aim is something running in production, not a report.

A-05In development

Bridge 01: BuildBridge Studio

BuildBridge Studio takes a 2D floor plan to a verified 3D model and a render. A vision model reads the drawing, a designer corrects it on a canvas, the model is built from the corrected truth file, and only then does an image model render it.

A person approves each stage before the next one runs. The ticks on the rail below are those checkpoints.

  1. 01Intake
  2. 02Concept
  3. 03Extract
  4. 04Verify
  5. 05FFE fix
  6. 06Whitebox 3D
  7. 07Line-art
  8. 08Render
  9. 09Refine
  10. 10Package

Drawn for this page. The stages are the ones in the product.

  1. IntakeThe brief is captured in chat and the PDF is rasterised.
  2. ConceptMood board, palette, Vaastu and climate notes.
  3. ExtractA vision model reads rooms, walls, openings and fixtures into one truth file.
  4. VerifyBlocking spatial checks run before any paid step.
  5. FFE fixA designer corrects fixtures, doors and measurements on a 2D canvas.
  6. Whitebox 3DA navigable massing model built from the truth file.
  7. Line-artA two-point perspective line drawing, the faithful control.
  8. RenderWhitebox to photoreal, behind a faithfulness gate and a reject gate.
  9. RefineEdits on the accepted render, with reference images.
  10. PackageThe bundle goes to the shared drive, DXF included.
A-06Built

From a plan to a room

A test plan, start to finish

  1. Floor plan of a three-bedroom flat as received, with room labels and dimensions.

    01 Intake. The plan as received.

  2. The same floor plan with the walls and openings the vision model found drawn over it.

    03 Extract. Walls and openings read by the model.

  3. The 2D correction canvas with fixtures and doors outlined over the plan.

    05 FFE fix. The correction canvas.

  4. A white 3D massing model of the flat built from the corrected plan.

    06 Whitebox 3D. Massing from the truth file.

  5. A line drawing of the living room in two-point perspective.

    07 Line-art. The faithful control.

  6. The shaded whitebox view of the living room used as the render control.

    08 Render, control in.

  7. A rendered living room generated by an image model from the verified whitebox.

    08 Render, generated.

  8. The DXF export of the flat opened in a CAD viewer.

    10 Package. DXF export preview.

Test plan. A three-bedroom flat the founder used to prove the pipeline, not a project for anyone. Frame 7 is generated by an image model from the verified whitebox and the line-art control.

An office chamber, approved by the studio

  1. Floor plan of an office chamber with an adjoining room and a toilet, with dimensions.

    01 Intake. The plan as received.

  2. A line drawing of the office chamber in two-point perspective.

    07 Line-art. The faithful control.

  3. The shaded whitebox view of the office chamber used as the render control.

    08 Render, control in.

  4. The office chamber rendered from a second camera after refinement, generated by an image model from the verified whitebox.

    09 Refine. Second camera, accepted.

The office chamber rendered by an image model from the verified whitebox: a desk, a sofa and a panelled wall with framed portraits and an emblem.

08 Render, generated.

The same office chamber after refinement with reference images: the accepted render.

09 Refine, accepted.

An office chamber for a studio that approved publishing. Both frames are generated by an image model from the verified whitebox; the second is the accepted render after edits with reference images.

A-07What we won't automate

Some work should stay human.

  • The call where you talk a client out of a bad idea.
  • Design judgment. Which corner of the plan is worth fighting for.
  • Any decision where a mistake costs safety or trust.

Part of the map is knowing where automation stops. If a workflow shouldn't be built, we say so.

A-08Next

Planned, not built

  • PlannedA video walkthrough of each MVP.
  • PlannedA live walkthrough for homeowners before they build.
  • NextThe ten-sheet construction drawing set. Spec written, sheets not built.
  • NextA second version of the floor-plan geometry pipeline.
  • LaterThe next bridges: logistics, healthcare, manufacturing, professional services.
A-09Notes

Research

The notes from building Bridge 01 will live on the research page: what was tried, what did not work, and the numbers with their sample sizes and dates.

Read the research notes
A-10One person

Who is building it

Built by one person. The design decisions, the failures and the code are mine. About me.

The full write-up will be published on GitHub.

Questions about the research notes: [email protected]